CRUIZER COLLECTION

A clever blend of a sporty and lifestyle-oriented watch. Neither round, nor square, but instead cushion-shaped. Edgy, stylish lines that appeal to everyone. Various sizes, movements and functions, and of course different colours and materials. But always the same relaxed mindset, the same thirst for escapism, and the same wish to make the most of life.

The contemporary and sophisticated CruiZer draws inspiration from the world of motorsports in resolutely following its own route, releasing from any restraints and opening up new vistas of freedom. Witness the new container-based case construction of the watches; as well as the decision to place someone known at the controls in the person of Daniel’s son Loris Strom, representing the third generation of this glorified watchmaking family.